DeepAI Startup Studio - Illuin Technology

Fb mentioned Friday that it bought a startup referred to as GrokStyle, which makes use of synthetic intelligence to assist consumers discover furnishings and residential decor. 

‘We’re excited to welcome GrokStyle to Fb,’ Fb spokeswoman Vanessa Chan mentioned in a press release. ‘Their crew and expertise will contribute to our AI capabilities.’ 

Furnishings retailer Ikea makes use of expertise developed by GrokStyle in its cellular app. Customers snap an image of a chunk of furnishings and the app reveals them comparable merchandise they will buy on-line. 

In a blog post, GrokStyle says it is ‘transferring on as a crew’ however would not point out it was bought by Fb.

‘Our crew and expertise will reside on, and we’ll proceed utilizing our AI to construct nice visible search experiences for retail,’ GrokStyle mentioned within the put up. ‘As a part of this subsequent chapter, we’re winding down our enterprise.’DeepAI Startup Studio - Illuin Technology

The San Francisco startup, based in 2015, does notice on its LinkedIn page that it has been acquired by Fb. That web page additionally says GrokStyle has between two and 10 staff. 

Fb declined to say how a lot it spent to amass GrokStyle. Bloomberg reported earlier concerning the acquisition. 

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